Why I’m Still in the Team Check-In Space

Today is the last day of Friday.app. I started at Range.co 4 weeks ago. They are semi-competitors to each other.

I had a few opportunities, but here’s why I stayed in team check-in & communication space: 👇

First a quick backstory:

When Luke of Friday.app reached out to me in the fall of 202 to work on their content strategy, I wasn’t in a great place. I was freelancing & subbing out to a few agencies, but I felt really overworked without a clear roadmap.

I wanted to move fast and create things.

Using my direct experience from ClickUp and taking a few learnings I had from a big team at Toptal, I set a forth a strategy and it (generally) worked from a traffic perspective. Traffic increased, so did sign-ups. But for a variety of reasons, the company didn’t work out like we hoped.

So…why stay in the space?

There’s a fundamental shift happening with how teams communicate that goes beyond Slack or project management tools. It feels like the moment is right: something like Asana in the late 00s.

This is the 4th productivity tool I’ve worked for. I’ve been on the front lines of how teams communicate and think.

Many people check emails the first thing in the morning, and some check Slack. What we’re really looking for is what is happening with our team, and what we need to do next.

A team update like what Friday provided and what Range does gives you that overview but with more context and a clearer plan of action. You get a high level overview in a concise format.

Your team stays in sync no matter when you get to the office or log into work.

As a remote worker of 5+ years, I like that. I find that useful. That’s why I’m still in it and looking forward to the future of Range.

P.S. I’ve had a lot of inquiries about the content I created at Friday and what’s happening to it. More to come on that in the future!

Read this post and more on my Typeshare Social Blog