Too many content marketers spend their time on:
- Perfect keyword research
- Their editorial calendars
- “Quality”
And not enough time on:
✅ Doing
✅ Publishing
✅ Distributing
Go.
Here’s a 6-step plan for improving your organic traffic & conversions:
- Identify the top 4 or 5 most important product features
- Think about how those answer a particular customer problem
- Build content around one feature, starting with the middle funnel (think templates, list or how-to content)
- Create top funnel content…
We work in 2-week cycles at Range.
One of the things I’ve enjoyed is our “Cycle Recaps” where we add our project highs and lows, to a whiteboard.
Here are a few from the marketing team over the past few weeks:
Highs: New feature launch in meetings that included new emails & sequences + new blog posts hitting page 1
Lows: Wrong text on a Product Hunt ad
Take time to celebrate the wins & fails
SEO is still the best at demand capture.
You literally have dozens of tools giving you a ballpark number of who is searching for what.
Audience mapping for demand awareness isn’t as precise (especially since Facebook took a dive).
But…
• There is more competition for #SEO.
• And it…
The 4 phases of organic search content:
- Brand awareness
- Top funnel
- Mid funnel
- Bottom funnel
How to get started:
- Research the pain points
- Build & publish the middle funnel
- Use those pain points to build bottom-funnel content
- Build the top funnel last
SEO compounds over time.
#contentmarketing #seo #marketing
If someone is only sharing their impressions from Google and search console, that is literally only half the story, maybe only 1/4
Here’s why:
First:
⭐️ At Friday.app, I had a huge amount of impressions because of that very particular word that receives millions of impressions every month.
At Range.co, same thing…
My content marketing metrics have changed depending on the company I’ve worked for.
ClickUp & Toptal: Brand searches and impressions were hugely important. Because they were unique, an increase in impressions actually mattered. We knew people were looking for us.
Friday & Range: Not the same. Friday is obviously a…
Truth: I don’t always know what blog posts will be a hit with Google. 🤷
But:
I had 2 posts land on page 1 within days of publishing.
They’re not the sexiest keywords with huge volume.
However, they’re meant for our ICP and guess what?
There are tons of results…
