Work on these writing weaknesses.

  1. What’s the elevator pitch? Distill your article to a single idea.
  2. Start a swipe file. Compare your writing to others, see what they do differently. Try it and repeat.
  3. Be clear on who you are writing for. One person. An auditorium. The whole world. Know the difference.
  4. Identify the problems your writing can (help) solve.
  5. Write 10 headlines for every post.
  6. Write a full block of text. Then separate each sentence on its own line. Fill in the gaps. Or delete the sentences. Your choice.
  7. Change the font size. Re-read the post. You’ll be surprised.
  8. Improve one sentence. Then the…


This Mexican restaurant near where I live has the best copywriting.

I order there on occasion, but often drive by just to see the signs:

Here’s the most recent one that resonates as a parent.

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And here’s another one:


I went to City Lights for the first and only time in early 2019.

I was in San Francisco for a work trip. The last time I had been in SF for vacation we didn’t make it to City Lights. We went to a couple of other bookstores instead (like the McSweeney’s pirate shop lol)but City Lights had seemed out of the way.

I don’t know why I didn’t go. I had done part of my work in American Studies on the Beats and Norman Mailer and those writers in the 50s. I was very much aware of City Lights…


Your blogging output should have no dead ends.

What do I mean?

Eventually, you should touch on a lot of topics (if not all) in your niche.

You want to cover the limitless array of questions a person has on a topic.

Their next question should be answered.

Sound impossible? It is.

That’s why there are huge content operations at major companies.

And even if you were to reach the end, there would be some new strategy, medium, or fad for you to comment on.

It’s endless.

How do you do this as an individual writer?

Link and connect relevant posts together.

Make it super simple for a reader…


Image for post
Image for post

Your blogging output should have no dead ends.

What do I mean?

Eventually, you should touch on a lot of topics (if not all) in your niche.

You want to cover the limitless array of questions a person has on a topic.

Their next question should be answered.

Sound impossible? It is.

That’s why there are huge content operations at major companies.

The more “niches” you have, the more content you can generate if content marketing and writing is your game.

And even if you were to reach the end, there would be some new strategy, medium, or fad for…


1. Sentences Are More Than Facts

2. Sentences Have a Purpose

3. Sentences Deserve Respect

4. Sentences Are Stronger When They Are Specific

Here are 3 more reminders (friend link!) and supporting quotes for those above in this article.

BTW — I just started a new job as head of marketing at Friday, a planner and team update tool. The focus is on writing, but a wider net!

I also wrote about writing at work for different mediums. Here you go.

Thanks and have a good one. Stay warm out there!

— Josh Spilker @ Create Make Write


One of the most important decisions a writer has to make is to decide what type of writer they want to be.

And we often get roped into writing projects that we’re not the best at, but because of budget constraints, timeframes, and context we do writing that we’re not great at, but need to do.

You may be a copywriter, but asked to do an RFP. Or a social media manager asked to do website copy.

In this post, I’ll look at those circumstances and what you can do when you’re asked to write in a different mode than…


I write sentences all of the time, but I never feel like they are great. They could always be better.

Use these reminders to write better sentences.

1. Sentences Are More Than Facts

No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise. — Eugene Schwartz, Copywriter

2. Sentences Have a Purpose

“People write or speak sentences in order to produce an effect, and the success of a sentence is measured by the degree to which the desired effect has been achieved.”
Stanley Fish, literary critic in How To Write a Sentence (affiliate)

3. Sentences Deserve Respect

I don’t think writers are sacred, but words…


Hey, I blogged on Medium each day for 30 days.

Here’s what I learned. (Friend link on Medium!)

To be honest, I won’t keep that pace up. It was difficult. But I will still write every day, but not necessarily publish.

However…

With that said, the moment I stopped, I wrote and blogged the next day lol

Here’s an article talking about that>>>The Moment I Didn’t Have To Write, I Did It Anyway (Friend link)

Follow me on Twitter?

Keep creating,

Josh


So They Bought The Hustle

If you’re in content marketing, you must be familiar with Hubspot. They basically defined “inbound marketing” in the 2010s.

They relentlessly beat the drum about awareness, consideration, and decision content.

The playbook was this: the “writer” on the marketing team would go through Hubspot Academy to learn how to write content to address different parts of the funnel. …

Josh Spilker

Marketing at friday.app Content/SEO Strategist & Writer. growthcontent.io

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