Josh Spilker

Here’s a 6-step plan for improving your organic traffic & conversions:

  • Identify the top 4 or 5 most important product features
  • Think about how those answer a particular customer problem
  • Build content around one feature, starting with the middle funnel (think templates, list or how-to content)
  • Create top funnel content…

--

--

We work in 2-week cycles at Range.

One of the things I’ve enjoyed is our “Cycle Recaps” where we add our project highs and lows, to a whiteboard.

Here are a few from the marketing team over the past few weeks:

Highs: New feature launch in meetings that included new emails & sequences + new blog posts hitting page 1

Lows: Wrong text on a Product Hunt ad

Take time to celebrate the wins & fails

--

--

SEO is still the best at demand capture.

You literally have dozens of tools giving you a ballpark number of who is searching for what.

Audience mapping for demand awareness isn’t as precise (especially since Facebook took a dive).

But…

• There is more competition for #SEO.

• And it…

--

--

--

--

Truth: I don’t always know what blog posts will be a hit with Google. 🤷

But:

I had 2 posts land on page 1 within days of publishing.

They’re not the sexiest keywords with huge volume.

However, they’re meant for our ICP and guess what?

There are tons of results…

--

--

Josh Spilker

Josh Spilker

Writer, Marketer, & Content Strategist for startups. Never miss an article: https://joshspilker.medium.com/subscribe