Josh Spilker

You made it to the top 3.

Maybe even #1 in the SERP.

What’s next?

Analyze what you’re missing on that same topic

  1. Use Ahrefs & enter your URL
  2. Set the results for EXACT URL
  3. Filter for positions 20–50
  4. See what you get

Those keywords are probably ones that you won’t rank for without another post.

Review those keywords and see if another, related topic emerges. Check the SERPs and then write another post.

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  1. It’s okay if your homepage isn’t fully optimized. Let your product pages do the heavy lifting for search, and your homepage will show up for your branded terms
  2. But — a lot of links will come to your root domain and homepage. Use that to your advantage by adding a few valuable pages to your homepage. The top nav or footer are popular spots.
  3. If you have links to your blog posts on your homepage, choose wisely. Most recent posts probably aren’t the best. If you feature blog posts, choose popular ones, or ones that are most helpful to solving user problems.

Your homepage is the front door to your product. In general, optimize for conversions rather than SEO.

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Josh Spilker

Josh Spilker

Writer, Marketer, & Content Strategist for startups. Never miss an article: https://joshspilker.medium.com/subscribe